By IJEOMA UKAZU
As part of its initiative to Create Shared Value to help build thriving communities and improve their Livelihoods, Nestlé Nigeria has empowered an additional 50 women who are to benefit from the second phase of its project – Empowering Rural Women in Nigeria.
This brings the number of women reached so far to 100 under the program, which aims to reach 300 women across the country.
In a statement, the food and beverage company says the beneficiaries comprising female retailers in Nestlé’s value chain, will receive grants valued at 300 per cent of their monthly sales in form of Nestlé products, adding that they will also participate in training and mentorship programs which will enable them scale up their businesses, thereby increasing their household incomes.
Nestlé Nigeria’s Commercial Manager, Mr. Khaled Ramadan said, “We are happy to fulfil our promise of expanding Nestlé Empowering Rural Women in Nigeria to reach more women in other parts of Nigeria. We are pleased with the progress made by the first 50 beneficiaries who currently enjoy the training and mentorship provided by Nestlé and her implementation partners – Straplan Advisory Ltd.
“They are reporting faster turnover and increased revenue as well as stronger visibility of their outlets within their locations. We are therefore confident that the 50 selected retailers in South West Nigeria will also reap the full benefits of the support we are providing through training, mentorship and grants.”
In his remarks at the launch of the second phase in Oshogbo, Osun State, Mr. Phranklin Audu, Lead Trainer and Head of Partnerships at Straplan Advisory Ltd, said, “Following the successful implementation of the pilot phase, the rural women empowerment project from Nestlé Nigeria in its second phase sees rural women from the South-Western Region (Osun & Ekiti States) benefiting from the economic and social empowerment initiative.
“We commend the Nestlé team for sustaining this initiative. To empower traders with 300 per cent of their current monthly revenue at zero cost to the beneficiaries is indeed worthy of commendation.”
One of the beneficiaries Mrs. Bashiru Hairat expressed her gratitude to Nestle said, “I want to thank Nestlé for doing a lot for my family. I am so happy that I was selected to participate in this program. The grant will increase my business and income which will enable me improve my standard of living and that of my family.”
Nestlé Empowering Rural Women in Nigeria is designed to help rural women retailers scale up their businesses and sustain the new level of up to three times the size of their existing business.